zferral is a social referral platform for businesses. Easily create, manage & track your custom affiliate and referral programs from a single dashboard.
Pete once replaced a SharePoint installation that had cost over $100,000 with Fogbugz. It turned out that the only difference between SharePoint and Fogbugz for us was that the team actually used Fogbugz.
Lean is doing less when you could do more.
Lean is doing just enough to overcome the million challenges that your startup faces (and the million more that will crop up tomorrow) so that you can build a core offering that absolutely kills it.
Lean looks different for each founding team because skillsets differ, but no matter what your core strengths are, lean is being smart with your money and especially your time.
The SXSW Lean Bundle is awesome because it gives you access to free or nearly free services that enable you focus on your making core offering strong and outsourcing the bullshit that makes your business flaccid.
Why spend time writing a buggy recurring billing module (that will inevitably break 30 seconds before a big promotion), when you could drop in Chargify and call it a day?
Why risk your company’s critical e-mails falling into the void when you could trust Postmark to get it right?
Why spend a fortune on bloated accounting software that doesn’t integrate with jack squat, when you can use LessAccounting?
You know an affiliate or referral program would expand your customer base, but the task of implementing it keeps slipping to the “next” release? Just plug zferral in to your site or app, and watch the new customers roll in.
zferral doesn’t just help you stay lean by providing drop-in custom affiliate programs, it also runs lean. We use:
zferral enables companies to easily create, track and manage referral programs (also called affiliate programs). Referral programs engage your brand ambassadors, existing customers + outside companies, bloggers, and sales people to promote (and sell) your product or service for you. Those other people get paid when they send you a paying customer, so you never pay a penny until you make a sale. Only paying for sales in the bank is way lean. Sweet!
You decide what you want to happen (e.g. you want to make a sale), and you decide what you’ll pay (e.g. 20% of the sale), then your virtual army does the rest, leaving you to focus on your awesome product.
The best part is that affiliate marketing is like an escalator. Escalators can never break—they can only become stairs. Affiliate marketing can’t break either. It can only become free backlinks, facebook posts, e-mail and word of mouth recommendations. Nice.
zferral is finally ready for some investment. Winning the Lean Startup Challenge would provide some rocket fuel. Intentionally vague stats:
Paying Customers: Over 100 (but under 1000) a month.
Monthly Revenue: Over $1,000 (but under $10,000) a month.
We have even worked with some of these Lean companies:
zferral is lean and mean, and it’s all possible because of the awesome applications that allow us to outsource everything but the core of our business.